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Ink Companies on the Web

Ink companies are increasingly using their web sites as a valuable informational tool.

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By: KERRY PIANOFORTE

Editor, Coatings World

Now that the Internet has become an important business tool, most companies feel that it is important to have a presence on the world wide web. While initially companies looked toward the web as an opportunity to generate online sales, the highly specific nature of the ink industry made it difficult to fill orders online. Instead, ink companies are updating their web sites with an increased focus on customer service and product information. Sun Chemical Sun Chemical views its web site, www....

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